Money Smart Moms: writers, writing, make money writing

Writing Business Articles? Follow These 5 Steps To Business Writing Success
By William Lezubski

Business articles are a great way to let readers searching the Internet know everything about your new or
existing company, and what you can offer them in your unique products and services.

You may be a company that only does business on the Internet, or a Brick & Mortar retail store that would
like to increase their online presence via your web site to create additional exposure locally, nationally, or
worldwide, and start increasing your customer base.

No matter what type of business approach you take, you will realize that finding a variety of marketing
avenues to reach new potential customers is one of the most important components for the growth of your
new or well-established business.

When you finally decided to test the waters in article writing because you wanted to add it to your overall
marketing plan, I’m sure you will quickly realize that this is a very powerful, yet cost effective way to reach
enormous amounts of targeted traffic!

However, in order to reach your desired traffic online, you must not only create value added, informative
and creative articles, but you must place them on the Internet for people to find and read. If you’re not
sure where to start, you can use my 5 simple article-writing steps as a guideline, and create your own
writing style and article distribution plan that will work best for you:

Tip #1: Have a complete understanding of the business you’re in, the product and services you offer, and
don’t over sell and underachieve your readers!

I’m surprised how many times I read an article where some company is telling me they will offer you the
world, and when you visit their web site, it looks like they actually do offer you the world, a lot of dirt, and
the some of that smelly stuff.

Example: Company XYZ expresses that they’re #1 in customer service online, and when you provide a link
to your site for your readers to view your claim that you wrote in your article, the reader navigates your
site, and quickly they notice you have no access to a live customer service chat service, any toll-free
numbers to reach a customers service specialist, and all you’re providing them is an email address saying
that you may get back to them sometime after the summer beach season is over. If you don’t offer the
best customer service on the Internet or planet, don’t even think for a minute to convey that message to
your readers.

Tip #2: Don’t get business article writing mixed up with a press release!

Writing press releases are a good way to get the message out that your company offers a unique and
exclusive product in the market, and you want to introduce it with a bang, or that your business just hired a
top executive that will drive your company shares straight up in the stock market. Writing your business
article is slightly different, you want to use your article to express your company’s best features and
benefits offered.

Write about how you can save time and money, or give them a better lifestyle, how about your
products/services offer customers that give them complete “Peace-of-Mind”. Believe it or not, people do
searches to find your products and services to either solve a problem, or possibly to fill a desired need
they have. You have to tell them how you’re going to solve their problems, and fill their needs, and put it in
writing.

Tip #3: Find out who your readers are, and write your article in their language!

Nothing is worse than when I come across an interesting article, and I find out halfway through, there is a
completely different language that I don’t understand. There are many business writers that have a
technical writing background, and when they communicate their message in the article, readers may
stumble on your article that is saturated in technical mumbo jumbo that only tech savvy individuals
understand.

When you start preparing to write you article, think about your people you want to reach, and who will be
interested in reading your information, because if you’re writing for the non-technical person, and you put
a ton of information that the average individual won’t understand, your message will definitely be lost and
your readers you’re trying to attract will move on and find another article that is easier to read.

Tip #4: Once you have written the perfect article, now you want to know how to reach your targeted
readers!

You wrote the perfect article, and it is jam packed with your features and benefits. You’re telling your
potential readers how to reach you, but they won’t be able to reach you if you don’t take the steps to get
your article out there on the web.

The best way to get your company article distributed is through ezine and article distribution directories.
You may decide to only submit your articles to a select few of the top article directories that offer a high
volume of traffic, but I would suggest that you consider also submitting to a variety of smaller ones,
because you never know where they will be picked up from and prominently placed for inbound traffic.

One of the biggest changes happening with article directories is that you will find more niche targeted
business content distribution sites that focus on your related themes. Highly consider these sites, because
they not only offer you more category options, these sites will eventually be classified as an authority site
on your specific business topics.

Tip #5: Your Author Bio can make or break the goal of your article!

Believe it or not, but your Author Bio is probably the most important piece to your article puzzle! You
worked very hard on your article, and you took the time to make sure your message was clear and to the
point, but what I find with many well-written pieces is that they end with a very weak author bio. It’s like
winning your customer over with a knockout presentation, and then not asking for the sale.

The same goes with your Bio, you should not over sell, but you definitely should let your readers know you’
re the expert, and that everything you talked about in your article will be explained in more detail once
they click through your hyperlinks. If you’re talking about a specific product or service and you have
several pages with more information, normally most directories will allow you to place up to a maximum of
three links including your main index page. Take advantage of this, and always maximize your links that
will give you many optimizing opportunities.

These tips are pretty straightforward, and most of you would consider them to be common sense, but
even the best article writers sometimes get off track, and may forget some of the fundamentals of writing. It’
s always good to get some outside tips to get you right back on track. Take my advice and use it as a tool
to help you design your own writing style, and before you know it, your article will be flooding the Internet
with business flair!

William is the Author and owner of GobalArticle-Business.com A free article directory source for Business
and Marketing Authors, Ezine Publishers, and Webmasters looking to exchange and share their industry
experience and knowledge in one convenient place.

Article Source: http://EzineArticles.com/?expert=William_Lezubski